About us



Mónica The Label began with Monica Sotomayor’s vision of offering the modern, voluptuous woman an answer to her wardrobe woes. Striving to be the answer to the curvier girl's clothing issues, Mónica The Label provides well made, trendy fashion pieces that are also classy, original and versatile.

From a young age, Monica was a self-confessed fashionista who was always dressed to impress at every occasion. After completing fashion studies at the age of 23, Monica began styling and designing for a private clientele in Sydney. By early 2016, Mónica The Label was established with headquarters in Sydney’s city fringe suburb of Waterloo. Inspired by Monica’s own wardrobe woes, being a curvaceous woman herself, Mónica The Label was created largely out of a constant struggle to find flattering, fashionable clothing to fit an hourglass shape and fuller booty.

Fluctuating in size, forever dieting and suffering chronic fatigue, Monica would eventually be diagnosed with Hypothyroidism in her late twenties. After all the years of extreme dieting her body had endured and that never stuck, the diagnosis provided a small sense of relief but most importantly, acceptance. Since being diagnosed with Hypothyroidism and learning to accept her body as it is, Monica has put less pressure on herself to diet, exercise and be a smaller size. She now sits at a comfortable and confident size 16.

Back then, the most popular retail brands did not allocate for sizes beyond 12-14, meaning there was an underwhelming lack of ‘plus sized’ fashion available and most luxury designer brands did not even allocate for size beyond 10, as they simply do not want larger women wearing their label. As a result, Mónica The Label was born!
Monica’s hopes are to increase the confidence of curvy women through the creation of beautiful garments that do not require extreme dieting to fit into. Women deserve to look and feel well dressed and striking at any size and shape.

Designing in today’s market, Monica is thrilled to see the rise of ‘plus sized’ models and the increase of ‘plus sized’ fashion labels beginning to showcase at major fashion events. Fashion is changing and so is the world’s concept of beauty, thanks largely to stars like Ashley Graham, who show the world that curvy is beautiful too. The world needs more confident, curvaceous everyday women who are not afraid to express themselves through fashion.

Originally, this label was targeted at women sized 12-20. Now, with more experience in the clothing industry, Monica has enthusiastically begun designing for a wider range of body types and sizes.
 
Mónica The Label is worn by the woman who is learning to be confident in her own skin and learning to be unapologetic about her 'flaws'.  She does not feel the need to conform to society’s beauty standards. She can flaunt her sexiness, her imperfections and enjoy dessert whenever she wants. *Insert sassy hand motion here*